| |
The “FNF - Friends and Family” Grammy event has gone from being an underground favorite, regularly occurring for ten years, to one of the hottest Grammy events. This year we celebrated its tenth anniversary.
FnF began as vehicle for a group of upcoming tastemakers to host a less formal, more “friends and family” style party for their friends during the period around the Grammies. It is a cocktail party that officially runs for about 3 hours (many have found us having to throw people out 3-4 hours later) and is one of the must-do’s for much of the entertainment business. It has always been a co-hosted event, cooped to draw on the strengths of its hosts and bring a broader, greater, and more fun set of partygoers. The event’s cooperative nature enables a group of sharp, influential people to personally host a more stylish, tastemaker event that can more than compete with the rest of the going-ons, absent the politics and mile long invite obligations of having their corporations hosting.
This year’s event was again the best yet. It was held at the Chaplin Soundstage and courtyard of the Jim Henson lot. The lot is very central and makes the perfect drop in during what is always a big night out, as well as perfect for catching up with everyone after MusicCares on the way back to home and hotels. Additionally, the event is now established as a not-for profit event so that we can give back, as well as be a great event. This year’s event’s overages were donated to The Guitar Center Foundation, an organization that helps youth in schools find and express themselves through music.
The event has always brought forth a foreshadowing of key talent. This year’s event had DJ Jus-ske (Pharrell’s DJ), DJ Benny D (Akon’s DJ), and XXXChange of Spankrock. It went off. The 2006 party was well fueled by performances from Mark Ronson and Junior Sanchez. Past events have had performances by Z-Trip, The DFA (James Murphy and Tim Goldsworthy), The Dust Brothers, Steve Aoki, Liza Richardson, Thunderpuss, and more.
FnF has become a favorite and central gathering point for a large group of our peers in music, film, fashion, and more. As all Grammy parties tend towards an organization’s slant in style and partygoers, the event’s goal was to create a place that was sort of non-denominational and for people who are fun and happening. The idea was to create a party that, if you were a tastemaker and active in the business, be you Artist, Actor, Label Exec, Film Exec, Publisher, Agent, Manager, Studio Owner, Promoter, Scenester, etc, it would be the one place you could be sure to find the majority of your friends you wanted to be certain you caught up with who were either local or in town for the Grammys. It has succeeded spectacularly and this year found itself the best yet.
|